Avoid pouring your heart into a product no one wants. Customer & user research helps you understand your target audience, their needs, and pain points. This invaluable intel steers your product development, preventing costly mistakes and ensuring what you build resonates deeply with users.
I'll help you and your team to create and execute a research plan from 0-100.
1:1 Stuck leading a new feature? Feeling user blind? Need stakeholder ninja skills?
Teams Collaboration chaos? New process blues? User research rookies?
Culture Shift Going product-driven? Facing resistance? Need buy-in and fuel growth?
Insights Stuck navigating market shifts? Need a user-centric roadmap? Want to access existing learnings?
Leverage my advisory services.
Ready to take your digital dream to reality? I will be your product development coach, here to ignite your vision and conquer common pitfalls. Forget the solopreneur struggle - we'll build a roadmap that's agile, user-focused, and built to win. I'll sweat the small stuff - market research, prototyping, testing - to ensure your product solves real problems, not just creates them.
As a veteran product leader, I've helped companies of all sizes launch impactful products that not only solve problems but also delight users. With a track record across Healthcare, Fitness & Wellness, and eCommerce, I bring a wealth of industry-specific insights to the table. Don't settle for the ordinary, let's craft experiences that truly connect with your target audience.
My product principles boil down to:
Think like an investor
Resources are scarce, you need to use them wisely. Investments need to have a clear ROI. Strategic prioritization is of utmost importance.
Features are not the product - the outcome is
Product launches do not mean success, customer validation through feedback, engagement and eventually revenue is.
Ship (and fail) quickly to accelerate learning
Optimize product development for speed. Focus on smaller 360 experiences. Be clear on what equates to success.
Blue Apron (2022 - 2023)
Vice President of Digital Product and Design
Tend (2019 - 2022)
Head of Product, VP of Product and Design
SoulCycle (2017 - 2019)
Director of Product Management
Switch (2014 - 2017)
Head of Product
TheLadders (2010 - 2014)
Director of Product Management
Kikin (2009 - 2010)
Senior Product Manager
Register.com (2008 - 2009)
Product Manager
ClickAndBuy (2004 - 2008)
Product Manager
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